Fantasy Fangirls (FFG) is a top-charts podcast and media network in the book industry. This brand refresh focused on evolving their visual identity to better reflect their personality, audience, and growing presence in the community.

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I led the creative direction and development of a refreshed brand identity, including logo colorways, typography, messaging, and supporting visual elements. I extended this identity across a suite of over 30 branded assets and templates, creating a cohesive, versatile design system that could be used consistently across digital platforms and marketing materials.